What Colours Should I Use When Planning My Corporate ID

Planning your logo colours and those of your corporate identity kit can be a big move for you because these can stick with you for many years.

Choosing colours should not solely be based on your preference but what the messages, said and unsaid, you wish to convey to your clients and partners. What are the most important values such as Trust, Loyalty, Sincerity, Honour, Integrity, Customer-Orientedness, Harmony, Dynamism, Technological Leadership, Thought Leadership, Strength, Power, Prestige, Exclusivity, Privilege, Fun, Creativity, etc.

CHART FOR THE PSYCHOLOGY OF COLOURS IN BRANDING AND PRINTING

Here is a colour chart you may find useful which explores what different colours generally mean to your target audience, as tested and compiled by psychologists:

(credit and source: http://theultralinx.com)

So before you go about designing and printing your corporate identity with a Singapore printer – consult with Print City experts on what colours work best for your company values and aspirations.